Brand and market reports Joule can build and save

Joule can build and save reusable templated report assets for common brand and market research jobs. These reports use structured JSON payloads validated by Ampere and rendered as app-native report views.

Use this catalog when you want to ask for a specific report kind or understand which report shape best fits your question.

The 22 report kinds

Ampere currently supports these saved report kinds:

• Brand products report.
• Brand competitors report.
• Brand positioning report.
• Brand company profile report.
• Brand key people report.
• Brand integrations report.
• Brand news report.
• Brand channel footprint report.
• Brand pricing report.
• Brand audience report.
• Brand voice report.
• Brand content inventory report.
• Brand ad presence report.
• Brand social proof report.
• Brand search landscape report.
• Brand category landscape report.
• Brand influencer landscape report.
• Brand communities report.
• Brand trend snapshot report.
• Brand colors report.
• Brand visual identity report.
• Brand voice-of-customer report.

You do not need to memorize the exact name. You can describe what you are trying to learn, and Joule can map the request to the closest report kind.

How to choose a report

Use company and brand reports when you need durable context about your own brand. Use market reports when you need outside context about competitors, category dynamics, channels, public ads, social proof, or trends.

Examples:

• Use a brand voice report before drafting repeatable content.
• Use a brand competitors report before comparing positioning.
• Use a brand pricing report before changing packages or offers.
• Use a brand ad presence report when you want a public advertising snapshot.
• Use a brand visual identity report when you need reusable visual direction.

What saved reports are good for

Saved reports are best when the shape is reusable and you want to reopen, edit, print, or use the result as future project context. They are different from a one-off HTML report that Joule may create for a custom layout.

Each report should still be reviewed. Public web, ads, social, review, or company data can be incomplete or unavailable, and AI summaries can need correction.

How to ask Joule

Name the report and the source material:

• "Create a brand audience report from this project brief and our website."
• "Build a brand competitors report for these five public competitors."
• "Make a brand colors report from our logo and homepage."
• "Create a category landscape report for this market and save it as a Project Asset."

If you are unsure, ask Joule: "Which saved report kind should I use for this decision?"