Public ad libraries
- Meta
- Google Ads Transparency
The creatives they're running, the offers they lead with, and the pages they send traffic to.
Your competitors move in public. Track them, read them, beat them.
Public ads, review sites, social and creator platforms, search and AI answers, company signals — gathers the evidence, keeps every source attached, and hands back a report, a battlecard, or a side-by-side comparison. Point it at one competitor or at your whole category.
Joule looks where companies actually reveal what they're doing.
Not one scraped page. Real data from the places a company's strategy actually shows up — gathered, cross-checked, and cited back to the source.
Review platforms
- G2
- Trustpilot
- TrustRadius
- App Store
- Google Play
- Google Maps
What customers praise, what they complain about, and the friction you can win on.
Social & creator platforms
- TikTok
- YouTube
- X
- Threads
What they publish, how often, which posts land, and what their audience says back.
Search & AI answers
- Google AI Mode
- Perplexity
- Bing Copilot
Who ranks, who gets cited in AI answers, and whether your brand comes up at all.
Company signals
- Company databases
How big they are, what they've raised, who's running it, and which way the company is heading.
The open web
- Page scraping
- Full-site crawling
- Site mapping
Pricing pages, changelogs, docs, and positioning copy, read straight from the source.
Public data has limits. Joule says so.
Some sources are patchy. Some platforms limit what they show. Some brands barely register anywhere. reports what it found, what it couldn't, and where the gaps are — so you know which conclusions are solid and which are directional.
One brief in. A sourced teardown, a battlecard, and a standing weekly check.
A prescripted replay of a real session — the same workspace you get, playing at real fidelity. Nothing here is a mockup.
Prescripted replay of a real Joule run. Sample company, demo-safe data.
Point it at one competitor. Or at your whole category.
Every job below is a sentence you type into . It plans the research, gathers the evidence, and packages the result — you review it.
The brief
Run a full teardown of acme.com and package it as a report.
What comes back
Competitor teardown
Positioning, product, pricing, content, social, and ad activity on one competitor, with a source behind every claim.
The brief
Build a battlecard for Acme our AEs can use on live calls.
What comes back
Sales battlecard
Their pitch, strengths, weaknesses, pricing, and ideal customer — plus where you win and how to answer their claims.
The brief
Analyze the ads Acme is running on Meta, Google, and LinkedIn.
What comes back
Ad intelligence
What they're running across the public ad libraries: creatives, hooks, offers, and the landing pages behind them.
The brief
Mine Acme's public reviews for weaknesses we can win on.
What comes back
Review mining
Clustered praise and complaints from public reviews, turned into the angles you can credibly take.
The brief
Compare our pricing against Acme and Northwind, tier by tier.
What comes back
Pricing comparison
Plans, prices, packaging, and tier positioning side by side — with where you're strong and where you're exposed.
The brief
Map Acme's content playbook and find three gaps they're leaving.
What comes back
Content & social scan
What a competitor publishes, where, how often, what gets engagement, and the openings they're leaving.
The brief
Check whether we show up in AI answers for our category.
What comes back
AI-search visibility
Whether AI answers mention you or your competitors for the questions your buyers actually ask — and what's missing.
The brief
Map our category and rank who we should actually be watching.
What comes back
Category map
Who's really in your market, how the segments split, and which players matter for the decision in front of you.
The same 22 deep-dives work on a rival.
Ampere's brand deep-dives aren't hardwired to you. Point pricing, positioning, audience, voice of customer, content inventory, or search landscape at a competitor's domain and you get their brief — saved, editable, and cited, with the same rigor Joule applies to your own brand. One skill, two subjects.
Same deep-dive
Positioning
Subjectyourbrand.com
SavedEditableCited
- Positioning
- Pricing & offers
- Products
- Audience
- Voice of customer
- Social proof
- Content inventory
- Search landscape
- Category landscape
- Ad presence
- Key people
- Company profile
And three ways to run it.
You brief it
On demand
Type the job, get the work. A teardown before a board meeting, a battlecard before a competitive deal.
You schedule it
On a cadence
Save it as a scheduled task — hourly, daily, weekly, or monthly. Each run lands back in your project with the results ready to review.
The market triggers it
When something moves
Point a monitor at a pricing page, a changelog, or a review site. It checks hourly, daily, or weekly, files what changed with the evidence, and Joule can draft your response.
- competitive research skills
- 13
- pages you can watch for changes
- 20
- brand deep-dives, on any domain
- 22
Questions, answered
Where the data comes from, how complete it is, and what you can keep running.
Everything is public: the Meta, Google, and LinkedIn ad libraries; review sites like G2, Trustpilot, and TrustRadius; public social and creator platforms; search results and AI answers; company databases; and the competitor's own website. keeps the source attached to each finding so you can check the claim yourself.
Find out what your competitors changed this week.
Start with one competitor's website. does the research, shows you where every claim came from, and keeps watching after you close the tab.
- Research
- Content
- Creative
- Monitoring
- Reports