The change, before and after
The specific rows that moved, quoted from the page — not a diff of the whole document and not a bare “this page changed” ping.
Something in your market changed last week. You shouldn't have to go looking for it.
Competitors, reviews, search, campaigns, partners, market signals. Describe what counts as news to you, and Ampere finds the sources, checks hourly, daily, or weekly, and tells you when something actually moved — with the excerpt and the link to prove it.
- Up to 100 monitors at once
- Hourly, daily, or weekly checks
- Every alert carries its evidence
It isn't just competitor pricing.
These are all things you'd otherwise check by hand, and they're already built. Pick one, tell Ampere in plain English what you want to hear about, and choose how often it checks.
Competitive moves
A competitor changes something they control — and you find out while it still matters.
Example monitors
- Pricing or packaging changes
- Positioning shifts on their homepage
- Launches and changelog entries
- A new versus or alternatives page aimed at you
- Feature claims added, removed, or rewritten
- New logos, case studies, and proof
What this lets you decide
Whether to change your pricing page, your battlecards, or your sales enablement.
You decide what counts as a change.
A monitor isn't a page-diff alarm. You describe what's worth hearing about in plain English, and what to ignore — so a rotated testimonial or a reworded FAQ doesn't wake you up at 7am.
Example instruction
Tell me when their pricing changes in a way that affects buying: new or removed plans, changed prices, changed seat limits, new add-ons, or a changed free trial.
Ignore cosmetic copy edits, layout changes, rotating testimonials, FAQ wording, and unrelated marketing banners.
A competitor cut their price. Watch what happens next.
A replay of a real run, from the first sentence to the finished brief.
Set the monitor
One sentence in the composer. Joule proposes the monitor; you confirm it.
The check finds it
The next morning's check catches the pricing move and files the evidence.
Joule responds
The follow-up compares it to your pricing and hands back a brief.
Not “something changed.” What changed, and how it knows.
An alert you can't verify is just an interruption. Every finding arrives with the claim, the excerpt it came from, and a link so you can check it in ten seconds.
A link to the source
Every finding keeps its source attached, so the first thing you can do is check the claim yourself.
Why it counted as a change
Each finding carries its claim, a plain-language summary, and the basis for it — so you can tell a real move from noise without opening the page.
A response already drafted
If you asked for a follow-up, does the work when the alert fires and files the result in your project. It drafts; you decide what ships.
Read state that respects your team
Marking an alert read is yours alone. Resolving one settles it for the whole workspace — and it can be reopened if it turns out to matter again.
What it couldn't see
When evidence is partial or a source wouldn't cooperate, the alert says so instead of implying it saw everything.
Monitoring is a strong signal, not a guarantee.
Monitors read what a site shows the public. Pricing behind a login, a sales call, or a regional gate can be invisible. Some sources are patchy, and a check can come back with partial evidence. Ampere tells you when that happens rather than reporting a clean result it didn't earn — but treat monitoring as a very good early warning, not proof that nothing else moved.
Questions, answered
What counts as a change, how often it looks, what it can and can't see, and what Joule does about it.
Whatever you say counts. When you set up a monitor you describe, in plain English, the kind of change worth hearing about and the kind to ignore — new or removed plans and changed prices, say, but not a rotated testimonial or a reworded FAQ. That instruction is what each check is measured against, so you can tune a monitor that's too noisy or too quiet by rewriting a sentence.
Start with one thing you keep checking.
A sentence about what matters, and a link if you have one in mind. Ampere finds the sources, checks on your cadence, files what changed with the evidence, and has draft the response — while you get on with the work you actually planned.
- Research
- Content
- Creative
- Monitoring
- Reports