Create a project

Projects help you keep related marketing work together. Use a project for a campaign, product, client, launch, content pillar, or other focused workspace where chats, reusable context, and project assets should stay connected.

This article shows how to create a project from the Projects page and write a useful project brief.

Open Projects

Select Projects from the app navigation.

The Projects page shows your project list, search, sort, context status, asset count, chat count, and actions such as New chat. Use this page when you want to create a new workspace or return to an existing one.

Start a new project

Select New project.

Ampere opens the Create Project dialog. You will see fields for Project Name and Project Brief.

Name the project

Use a name your team will recognize later. Good project names usually include the product, client, campaign, or ongoing workstream.

Examples:

• Marketing Content Ops
• Q3 Product Launch
• Founder LinkedIn Program
• Customer Research Sprint

Avoid vague names like "Test" or "New Project" unless you are only experimenting.

Write the project brief

Use Project Brief to give Ampere reusable context for work inside the project. The field supports Markdown, so you can use short sections or bullets.

A useful brief can include:

• The goal of the project.
• The audience you are trying to reach.
• The voice, tone, or positioning to follow.
• Brand guardrails, such as phrases to use or avoid.
• Key context, links, source material, or constraints the project should remember.

You do not need to make the brief perfect on the first pass. Start with the context you know, then improve it as the project becomes clearer.

Create the project

When the name and brief are ready, select Create Project.

After the project is created, use the Projects list to reopen it, start a New chat, and keep project-specific work in one place. As you add more context or assets later, future work in that project has a clearer starting point.

What to check next

Before you start a major chat in a new project, quickly review the project name and brief. Make sure they describe the real audience, goal, and brand context for the work you want Ampere to help with.

If you are not ready to create a project yet, start with a short brief and add more detail later. A simple project is better than spreading related work across unrelated chats.