What is Ampere and Joule?

Ampere is an AI marketing workspace for founders and lean marketing teams. Joule is the AI marketing agent inside Ampere that helps you plan, create, and finish marketing work from plain English.

Use this article when you are new to Ampere and want the simple map: what Ampere is, what Joule is, how the AI Tools catalog fits in, and where to start.

What Ampere is

Ampere is your marketing workspace. It brings together Joule, a catalog of AI Tools and workflows, projects, a knowledge base, reusable brand assets, team settings, and billing controls in one place.

The goal is practical: help a small team ship more marketing work without juggling a blank prompt box and a stack of separate tools. You can use Ampere for content, creative, research, brand context, public-data gathering, and marketing assets across formats like text, images, video, audio, documents, spreadsheets, and presentations.

What Joule is

Joule is Ampere's AI marketing agent. You tell Joule what you want in plain English, and Joule can plan the work, use the workspace, create or edit files, browse when useful, run AI Tools, and return outputs you can review.

Joule is best understood as a capable teammate, not a fully autonomous publisher. You stay in control: review the work, edit it, download outputs, or ask Joule to revise before anything goes out.

How Joule and Ampere work together

Ampere is the place where your marketing work and context live. Joule is the agent that works inside that place.

For example, Ampere can hold project context, uploaded files, brand assets, knowledge-base material, AI avatars, custom voices, and previous outputs. Joule can use that context during a session so you do not have to re-explain the same brand or project from scratch each time.

The AI Tools catalog is another part of Ampere. Some jobs are better handled by a focused tool or workflow, such as generating an image, editing a product visual, gathering public research data, transcribing audio, or creating a voice asset. Joule can use tools when they help, and you can also browse and run AI Tools directly from the catalog.

What kinds of work Ampere helps with

Ampere is built for marketing work, especially for founders and lean teams that need to ship across several formats.

Common starting points include:

• Creating LinkedIn carousels, image posts, articles, hooks, captions, launch content, and campaign angles.
• Generating and editing images, videos, voice assets, and other creative materials.
• Researching competitors, products, positioning angles, market context, websites, ads, reviews, and public social data.
• Saving project context, brand assets, knowledge-base files, custom voices, and AI avatars so future work starts with more context.
• Downloading or previewing workspace outputs such as documents, PDFs, spreadsheets, presentations, images, videos, audio, CSV, JSON, Markdown, and HTML reports.

What to keep in mind

Ampere helps you create and organize marketing work, but it does not replace your judgment. AI outputs can be incomplete, inaccurate, or need editing. Public web, social, ads, and review data may be partial or unavailable depending on the source. Review important claims, citations, and creative output before you rely on or publish them.

Some product areas may depend on your organization's settings, credits, connected accounts, or enabled features. If you do not see a page or option mentioned in the app, check with an owner or admin on your team.

Where to go next

If you are just getting started:

1. Open Home and type a plain-language request into Joule, or choose a starter task.
2. Open Tools Catalog when you want a focused AI Tool or workflow instead of an open-ended chat.
3. Open Projects when you want Ampere to remember reusable context for a product, brand, launch, or client.
4. Review any files or outputs Joule creates before you share, download, or publish them elsewhere.