Joule, Ampere's AI marketing agent, studies your brand before it creates for it. 22 deep-dive brand skills build a living Brand Context — voice, colors, positioning, audience, market — that every future task draws on automatically. The context compounds. The re-explaining stops. The work ships sounding like you.
does the deep work once and saves it. Briefs are reused on every future task — so week two starts smarter than week one, and nothing ships off-brand.
Point Joule at your website. Brand skills study your public presence — pages, reviews, social, search — and write detailed briefs with the sources kept visible. Depth, not gloss.
Every deep-dive lands in Brand Context the moment it finishes — colors, voice, positioning, audience, competitors, and more — filed under your brand and ready to reuse.
A brief is researched once, saved with an expiry date, and pulled into every future task that needs it. No repeated analysis while it's fresh — that's where the compounding comes from.
Every brief is a living document. Change a field yourself or tell Joule what to fix — either way, the approved version is what every future asset follows.
When a task needs brand context, Joule pulls the right briefs in automatically — carousels read your exact colors, posts follow your voice guide, campaigns start from your positioning.
Briefs default to 12 months of freshness; trend snapshots refresh at 30 days, news at 14. When one expires, Joule re-researches before relying on it.
Run any skill on demand, or let pull in the ones a task needs. Every skill writes a brief into Brand Context — read it, edit it, reuse it.
How your brand looks, sounds, and describes itself — the foundation every asset builds on.
Extracts your exact palette from your site's real styles — not a guess from a screenshot.
Feeds into
What the brief covers
Who you sell to and what they actually say — in their own words.
Maps who you target — ideal customers, segments, buying roles, and the jobs they hire you for.
Feeds into
What the brief covers
The landscape around you — competitors, category, search, pricing, and public ads.
Identifies your real business competitors — not lookalike domains — with evidence for each.
Feeds into
What the brief covers
Where your brand lives and travels — channels, content, partners, and communities.
Verifies your official channels — with impersonators and dead accounts filtered out.
Feeds into
What the brief covers
The fast-moving layer — refreshed on short cycles so timely work stays timely.
Clusters recent material news — launches, funding, partnerships — with marketing implications.
Feeds into
What the brief covers
Brand Context is the set of reusable brand briefs saves for your project — colors, voice, visual identity, positioning, audience, competitors, and more. Once a brief exists and is fresh, Joule reuses it instead of re-doing the research.
Start with one link. does the studying, saves what it learns, and starts every task from it — you keep the taste and the final say.
