Glossary

Use this glossary when you are learning Ampere's product language or reading another Help Center article that mentions Joule, AI Tools, projects, workspace files, credits, or organization settings.

Ampere terms are practical. Most of them describe where work happens, what kind of context Ampere can use, or which controls affect a team workspace.

Ampere

Ampere is the AI marketing workspace where your team uses Joule, AI Tools, projects, knowledge, reusable assets, billing, and team settings.

Use Ampere when you mean the whole product: the app, workspace, catalog, organization data, and controls that support marketing work.

Joule

Joule is Ampere's AI marketing agent. You can ask Joule for help with planning, drafting, research, creative direction, files, and marketing assets from a plain-language prompt.

Joule can work inside a session, use project or workspace context when available, create files, and run AI Tools when that helps complete the task. You still review the work and decide what is ready to use.

Home

Home is the starting page for Joule. It includes a prompt composer and starter tasks for common marketing work.

Start from Home when you want to describe a goal in plain English, choose a starter task, or begin a new Joule session without first opening a specific tool.

Chat or session

A chat, or Joule session, is one working conversation with Joule. It can include messages, plans, files, tool use, browser work, and outputs created during that session.

Sessions help keep work organized. If you are continuing the same assignment, stay in the same session. If you are starting unrelated work, start a new one.

AI Tools

AI Tools are focused tools and workflows for specific marketing jobs, such as image generation, video work, transcription, voice work, research, extraction, or content creation.

Use AI Tools when you already know the kind of task you want to run. Use Joule when you want a broader agentic workflow or you want Ampere to help decide the steps.

Tools Catalog

Tools Catalog is the app page where you browse, search, filter, favorite, and open AI Tools.

The catalog can change as Ampere updates available tools. Treat category counts and tool availability as current product state, not a permanent promise.

Run

A run is one execution of an AI Tool or workflow. A run usually has inputs, a status, outputs, and usage details after it completes.

Use run history when you need to reopen a past result, compare recent work, or check whether a tool finished successfully.

Credits

Credits are Ampere's shared usage unit for AI work. Joule messages, AI Tool runs, workflows, browser sessions, scheduled runs, and select background AI work can spend credits.

Browsing the app, reviewing saved history, checking settings, or opening dashboards does not spend credits by itself.

Project

A project groups reusable context for a product, campaign, brand, launch, client, or workspace. Projects help Ampere keep related briefs, files, assets, and sessions together.

Use a project when you expect to return to the same body of work over time or want Joule to work with a specific set of context.

Project brief

A project brief is structured context for a project. It can describe the audience, positioning, goals, tone, constraints, source material, or campaign notes that should guide future work.

Keep briefs current. Outdated context can lead to outdated drafts.

Knowledge Base

The Knowledge Base stores reusable organization knowledge, such as uploaded files, folders, created documents, scraped URLs, and website crawls.

Use the Knowledge Base for source material that should be available beyond one project or one chat. Use project files for context that belongs to a specific project.

Workspace files

Workspace files are the files and folders Joule can use or create inside a session. They can include uploaded source material, generated outputs, working files, folders, previews, and downloadable files.

Review workspace files before sharing or relying on them. A file may still need edits even when the session has completed.

Output

An output is something Ampere or Joule produces for you to review. Outputs can include text, images, video, audio, documents, spreadsheets, presentations, reports, CSV, JSON, Markdown, HTML, or other files.

Output does not mean finished-for-publication. Always review facts, formatting, brand fit, rights, and source material before using an output.

Library

Library is the app area for reusable media and creative assets such as Custom Voices and AI Avatars.

Use Library items when the work needs a saved voice, avatar, or creative asset that your organization expects to reuse.

Scheduled Tasks

Scheduled Tasks are recurring AI Tool runs that your organization sets up to run again on a schedule.

Use scheduled tasks for repeatable work. Review scheduled outputs the same way you review manually started runs.

Organization

An organization is the shared workspace for a team in Ampere. Most work belongs to an organization, including projects, knowledge-base material, AI Tool runs, scheduled tasks, billing, usage, and team access.

If you belong to more than one organization, make sure you are working in the right one before creating projects, uploading files, or running tools.

Role

A role controls a teammate's organization-level access. Ampere organization roles include Owner, Admin, Member, and Viewer.

Roles are different from billing access and different from permissions on one shared Joule session.

Sharing

Sharing gives other people access to selected work, such as a Joule session or a temporary public file link.

Share only the work that is safe for the audience receiving it. Remove or revoke shared access when it is no longer needed.

Connected account

A connected account is a third-party account that an organization connects to Ampere when integrations are available and enabled for that workspace.

Connected accounts can affect what Ampere can access or do through that third-party service, so owners and admins should review access carefully.

Where to go next

If you want the bigger product map, read What is Ampere and Joule?. If you want to start your first chat, read Your first Joule session. If you want a focused tool instead of a broad agent session, read Browse the AI Tools catalog.