Glossary

Use this glossary when you are learning Ampere's product language or reading another Help Center article that mentions Joule, AI Tools, projects, monitoring, scheduled work, files, credits, or organization settings.

Ampere

Ampere is the AI marketing workspace where your team uses Joule, AI Tools, projects, reusable assets, billing, and team settings.

Joule

Joule is Ampere's AI marketing agent. You can ask Joule to plan, research, draft, create files, and package marketing work from a plain-language request. You still review the work and decide what is ready to use.

Home

Home is the starting page for Joule. It includes a prompt composer and starter tasks for common marketing work.

Chat or session

A chat, or Joule session, is one working conversation with Joule. It can include messages, plans, files, AI Tool use, browser work, and outputs. A shared session has its own access roles.

AI Tools

AI Tools are focused tools and workflows for specific marketing jobs, such as image generation, video work, transcription, research, extraction, or content creation.

Use an AI Tool when you know the focused workflow and inputs you need. Use Joule for a broader assignment that may require several steps or tools.

Run

A run is one execution of an AI Tool, scheduled task, monitor check, or Joule workflow. The available status, outputs, and usage details depend on the type of run.

Credits

Credits are Ampere's shared usage unit for AI work. Joule messages, AI Tool runs, browser sessions, scheduled runs, monitoring checks, monitor follow-ups, and select background work can spend credits.

Browsing the app, reviewing history, opening dashboards, and changing settings do not spend credits by themselves.

Project

A project groups reusable context for a product, campaign, brand, launch, client, or workstream. It can include a brief, source files, saved assets, and project-specific Joule sessions.

Project brief

A project brief describes the audience, positioning, goals, tone, constraints, source material, or campaign notes that should guide later work.

Project files

Project files are uploaded source files that remain with a project for related future work.

Workspace files

Workspace files are files and folders Joule can use or create inside a session. They can include source material, working files, generated outputs, previews, and downloads.

Output

An output is something Ampere or Joule produces for review, such as text, an image, video, audio, document, spreadsheet, presentation, report, dataset, or other file. Output does not mean ready to publish; review facts, format, brand fit, rights, and sources first.

Project Asset

A Project Asset is reusable work saved to a project's library, such as a brand report, uploaded file, generated report, AI avatar, custom voice, or brand asset.

Library

Library is the app area for reusable media and creative assets such as Custom Voices and AI Avatars.

Scheduled Tasks

Scheduled Tasks are saved recurring or manual work inside Ampere. They include supported AI Tool tasks and saved Joule prompt tasks.

An AI Tool task repeats one supported tool with saved structured inputs. A Joule task repeats a saved prompt with a project, attachments, model settings, and other run controls. Both appear on the organization Scheduled Tasks dashboard.

Monitoring

Monitoring checks a page or wider-web signal on an hourly, daily, or weekly cadence and creates an evidence-backed alert when the condition is met. A monitor can optionally ask Joule to prepare follow-up work.

Monitoring is provider-dependent and cannot guarantee immediate or exhaustive detection. It differs from a Scheduled Task because a matching change triggers the alert and optional follow-up; a Scheduled Task runs its saved work because its scheduled time arrived or someone selected Run now.

Check

A check is one monitoring attempt. The first successful check often establishes a baseline. Later checks compare current evidence with prior state.

Alert

An alert is the organization-shared record of one or more findings from a monitor. It can include source links, excerpts, before-and-after evidence, read state, resolution state, and an optional Joule follow-up.

Organization

An organization is the shared workspace for a team. Most projects, uploaded files, AI Tool runs, Scheduled Tasks, monitors, billing, usage, and team access belong to an organization.

Role

A role controls organization-level access. Ampere roles include Owner, Admin, Member, and Viewer. Roles are separate from billing access and from access to one Joule session.

Sharing

Sharing gives other people access to selected work, such as a Joule session or temporary public file link. Share only work that is safe for its audience, and revoke access when it is no longer needed.

Connected account

A connected account is a third-party account that an organization connects to Ampere when integrations are enabled. Connected actions can require task-scoped permission or exact approval.

Where to go next

Read What Monitoring is and when to use it for the monitoring lifecycle. Read Create a recurring Joule task for saved prompt work, or What is Ampere and Joule? for the bigger product map.