LinkedIn carousel maker

Plan one idea per slide

People decide from the cover whether to swipe at all, so make it a specific promise: the problem the reader has, or what they'll be able to do by the last slide. Each slide after that should pay off part of the promise, in order.

• Cover: the promise, in a few words, with an optional label above it.
• Content slides: one point each, written as a short sentence, with a line or two of support.
• Closing slide: one ask, such as a question to answer in the comments or a page to visit.
• Number the points when order matters, so readers know how far they've come.

Design for a phone

Most people will read your carousel on a phone, one slide at a time. Large type, strong contrast, and the same template on every slide make it easy to follow.

This maker uses one template for the whole carousel, switches text between dark and white to suit your colors, and warns you when a color pair is hard to read. Long text shrinks to fit, down to a minimum size, and any slide where text still doesn't fit is flagged so you can shorten it. Before you post, open the PDF on your phone and read every slide.

Write the post that goes with it

The post text above the document gives people a reason to open it. Lead with the promise from your cover, and keep links in the post text, where they're easy to tap.

The PDF this maker creates saves each slide as an image, so the text on the slides can't be selected or read aloud by a screen reader. Put the key points in your post text too, so everyone can follow them, and give the document a plain, descriptive title when LinkedIn asks for one.