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Schema markup generator

Structured data tells search engines exactly what a page is: who published it, what it costs, and where it sits on your site. Fill in a form to get valid JSON-LD, or check the markup a live page already has.

  • Free
  • No sign-up
  • Runs in your browser
  • Checks live pages

Schema markup generator

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What you type stays in your browser. For a live check, our server fetches only the public pages and files needed for the address you enter.

Three steps

How it works

  1. Pick what you're marking up, such as an article or your organization.

  2. Fill in the fields. The tool flags anything Google requires or recommends.

  3. Copy the code into the page, or check a live page to review its markup.

GuideReviewed

How to add schema markup search engines can use

Contents

What schema markup does

Schema markup is a block of structured data, usually JSON-LD, that describes a page using the schema.org vocabulary. Google uses it to understand the page and, for some types, to show richer results such as prices, ratings, or, on desktop, a breadcrumb trail in place of a plain address.

It doesn't guarantee a rich result or a higher ranking. Google shows rich results only when the markup is valid, matches what visitors can see, and Google decides the result is useful for the search.

Which types to start with

Most marketing sites get the most from five types.

  • Organization on your home or About page: your name, logo, and official profiles.
  • Article or BlogPosting on posts and guides: headline, dates, authors, and images.
  • BreadcrumbList on pages below your home page, so desktop results can show where the page sits.
  • SoftwareApplication on a product page, with a price and ratings from real reviews.
  • FAQPage where a page shows questions and answers. Google no longer shows FAQ rich results, but the markup is still valid schema.org.

Rules that keep markup trustworthy

Mark up only what visitors can see on the page. Hidden or invented details, such as ratings that don't come from real reviews, break Google's structured data policies and can cost you rich results.

  • Use full addresses, starting with https://, for pages, images, and logos.
  • Write dates in ISO 8601 with a time zone, such as 2026-10-17T09:00:00+01:00.
  • List each author as a separate person, with a link to a page about them.
  • Check the page with Google's Rich Results Test after you publish.

Questions, answered

What people ask before they use the Schema markup generator.

Code added to a page that describes its content in the schema.org vocabulary, such as who wrote an article or what an app costs. Google recommends the JSON-LD format, a short script block that sits apart from your visible content.

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From Ampere

The markup describes the page. Ampere helps with the page.

Ampere is an AI marketing agent that can audit your pages for SEO and draft the guides, comparison pages, and landing pages that close the gaps, all from your saved Brand memory and ready for your review.

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