More marketing jobs, ready in Joule

Joule now has more focused ways to carry marketing work from a plain-English brief to a package you can inspect, refine, and use.

What's new

You can now delegate a broader mix of planning, campaign, and creative jobs to Joule:

• Shape 30-day marketing plans, launch plans, positioning angles, campaign ideas, content calendars, and pricing reviews.
• Build ad concept and copy matrices, mine review themes for angles, audit the match between an ad and its landing page, and prepare creative test plans or static ad sets.
• Create product visual sets, social graphics, brand-restyled images, voiceover packages, product explainer videos, and UGC-style avatar video packages.
• Prepare recurring marketing task details for review before a task is saved.

The Ampere homepage also includes a new Meet Joule walkthrough. It shows how one brief can move through research, creative direction, file review, and a finished campaign package. The walkthrough is a scripted product demonstration, and anything Joule produces still stays ready for your review.

Why it matters

Lean marketing teams rarely need just one isolated draft. A launch may need positioning, a content plan, ad angles, visual assets, a voiceover, and a recurring follow-up task. These focused Joule paths give each job a clearer structure, review checklist, and deliverable instead of treating every request like generic content generation.

You still set the direction, provide the source facts and brand context, and approve what gets used. Joule handles more of the research, production, iteration, and packaging so you can spend your time on judgment, taste, and final approval.

How to use it

Start with the marketing outcome you need, then add the audience, offer, source material, brand constraints, channel, and deadline that should shape the work. Joule may ask focused questions when a creative choice or missing fact would materially change the result. Review the saved files and packages in the workspace before publishing or scheduling anything.

Where to find it

Open Home and choose Start with a Task, or brief Joule directly from the full workspace. On the public homepage, open the Meet Joule section to watch the new campaign workflow walkthrough.